Literature Review: Green Marketing Strategy and Green Hospital to Achieve Sustainable Competitive Advantage

Background : The concept of green hospital and marketing is still rarely applied to hospitals in Indonesia. Even though this strategy a very good potential. In addition playing role environmental conservation, can achieve Sustainable Competitive Advantage. Objective aim article focused on strategies their increasing sustainable competitive advantage. Methods This literature review 7 journals from several sources such as Google Scholar, SINTA Journal, pubmed the last 10 years. Result core focuses production use energy, water resources, solar energy for electricity reducing use, aeration, climatic features, open spaces long-term impact building materials. plays improving public health while around it. Green one that team uses today key SCA. Conclusion end, has 2 goals, quality customer satisfaction. Thus, implementation into be achieving advantage hospitals.